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StriVectin Taps Fusion for Packaging

Couture and Ice Jars selected for skin care.

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By: Melissa Meisel


Clinical anti-aging skincare leader StriVectin partnered with Fusion Packaging for two recent product launches. The brand selected Fusion’s 30 ml and 50 ml Couture jar and 5 ml Ice jar for the StriVectinLabs Extreme Cream, as well as the 100 ml Ice jar for the Nourishing Cleansing Balm. 

For Extreme Cream, a deeply hydrating treatment formulated with the brand’s patented NIA-114 technology, StriVectin opted for the prestigious, double-walled Couture jar collection. To give the jar a luxurious yet clinical aesthetic, Fusion applied a shiny silver spray to the inside of the outer jar for added dimension, paired with minimal silkscreened decoration. To complete the look, the closure features a sprayed silver inner cap with a clear outer cap. The acrylic Couture jar has a thick-walled base with a wide profile for brand design, and offers a broad range of sizes from 15 ml to 100 ml. 

In further collaboration, the two teams worked to redevelop packaging for the best-selling TL Advanced Tightening Neck Cream. For its breakthrough formula, the brand opted for the 50 ml Couture LTE jar, a stock collection from Fusion reduced by nearly 50% in plastic material for eco benefits.

“We are always looking at new ways to develop more environmentally conscious packaging to our customers,” said fFusion VP of Product Development, Engineering and Quality Dan Dominski. “Brands are paying closer attention to the packaging materials that play a part in the overall brand story. At the end of the day, we all want to leave the world a better place.”

More info: www.fusionpkg.com 
 

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